A short while ago, the main form of communicate to present or potential customers was direct mail. Direct Mail campaigns involved sending out tens-of-thousands of marketing pieces to a general audience in the hopes of a .5 –1.5% response rate.
Recently, companies have discovered that marketing and sales material are more effective when “customized” to a targeted audience. By customization we mean specific information about the individual receiving the document is printed on the page. In an entire run, each page is unique because it contains specific data and unique images relevant to each individual receiving the piece.
To view our PrintFLEX and Variable Data Printing demo click below.
